OpenAI introduced features to give users more control over personal data in ChatGPT. Learn what changed, how to enable privacy settings, and what it means for business use.
Search behaviour is shifting fast: buyers compare options online long before they contact a vendor. If your brand is invisible on Google — or misrepresented in AI-generated answers — you lose qualified traffic to competitors who invested earlier in structured SEO and content.
Start with a technical baseline: crawlability, HTTPS, structured data, and page speed. Layer a keyword strategy mapped to buyer intent, then publish authoritative content that earns links naturally.
Measure what changes after each sprint. SEO is iterative — the teams that document learnings and refine priorities outperform those chasing algorithm rumours.
Generative Engine Optimization (GEO) ensures your brand is cited accurately in AI answers. Focus on entity clarity, factual consistency across the web, structured data, and expert-led content that models can verify.
Pastellco delivers integrated SEO, GEO, and web development for businesses in Turkey and international markets. From technical audits to ongoing management, we align search strategy with measurable commercial goals.
Request a free SEO or GEO analysis to benchmark your site, review competitors, and build a prioritised roadmap tailored to your industry.
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