What is SEO management?

SEO management is the planned execution of technical, content, and authority work to increase your website's visibility in search engines.

GEO (Generative Engine Optimization) is optimization so your brand is presented accurately and prominently in AI search systems such as ChatGPT, Gemini, and Perplexity.

What is the difference between GEO and SEO?

SEO focuses on classic search engine rankings; GEO targets your brand being cited as a source in answers generated by AI systems.

What services does Pastellco offer?

Pastellco offers web development, SEO management, GEO management, social media advertising, digital marketing, and digital branding.

What is AI search optimization?

AI search optimization (GEO) is content, entity, and structured-data work so your brand appears as a trusted source in tools such as ChatGPT, Gemini, and Perplexity.

What does Pastellco offer as an SEO agency?

Pastellco provides technical SEO, local SEO, content strategy, and GEO (AI search) services from Izmir and Istanbul, supporting clients in Turkey and international markets.

About Us

Your Single Partner for Digital Growth

Web development, SEO & GEO management, social media, and digital marketing — one team to support your business growth.

Free SEO Analysis Contact us

2016

Founded

Offices — Izmir & Istanbul

SEO + GEO

Integrated digital visibility

Our Service Areas

Web Development

Fast, mobile-friendly, conversion-focused corporate websites.

SEO Management

Sustainable traffic through organic rankings, technical SEO, and content strategy.

GEO & AI Search

GEO optimization for visibility in ChatGPT, Gemini, and AI Overviews.

Social Media

Reach your audience with brand awareness and performance advertising.

Who Is Pastellco?

@pastellco is a digital agency founded in 2016, based in Izmir and Istanbul. We deliver web development, SEO, GEO, social media management, and digital marketing for startups and enterprises.

What We Do

Website design and development, search engine optimization, AI search (GEO) visibility, social advertising, brand identity, and professional email management. We serve clients from SMBs to corporate brands in Turkey and international markets.

Why Pastellco?

We manage SEO and GEO under one strategy — measuring Google rankings and AI citations together. Transparent reporting, dedicated specialists, and outcome-focused delivery build long-term partnerships.

Offices & Contact

Work with us from Izmir, Istanbul, or online. Request a free SEO or GEO analysis to get started.

Our Core Values

We remove barriers so teams can focus on what matters and build products their customers love.

Customers come first

Our purpose is to help businesses grow online. Every decision and metric is judged by how well we serve our clients.

We act with integrity

We work with honesty, transparency, and a commitment to doing what is right for clients and the company — without hidden agendas.

We experiment every day

We test new approaches, learn from results, and improve how we deliver SEO, GEO, and digital marketing outcomes.

We think big

From startups to enterprise brands, we push ideas further and challenge assumptions to meet evolving needs.

We do the right thing

Built on trust and transparency, we protect long-term interests for clients and our team.

Stronger together

A positive, inclusive culture helps us collaborate openly and build lasting partnerships.

Let's plan your project together

Start with a free SEO or GEO analysis and we will build a tailored package and roadmap with you.

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