Send email
@pastellco Logo

Privacy Notice

Privacy Notice

@pastellco — information on personal data processing under the EU General Data Protection Regulation (GDPR) and applicable law.

This Privacy Notice explains how @pastellco (“we”, “us”) processes personal data when you visit pastell.co, contact us, request services, or submit forms. It is prepared in line with the EU General Data Protection Regulation (GDPR) and other applicable data-protection laws. We may update this notice when our practices or legal requirements change; the version published on this page is the current one.

1. Purposes and legal bases for processing

We process personal data only where a legal basis applies under GDPR Article 6 (and Article 9 where special categories apply). Typical categories include identity and contact details, customer enquiry data, billing information, and information you submit through website forms.

Main purposes:

  • Responding to enquiries, quotes, and service requests (contract performance or pre-contract steps)
  • Delivering websites, SEO, GEO, and digital marketing services (contract performance)
  • Complying with legal, tax, and accounting obligations (legal obligation)
  • Securing our website, offices, and systems (legitimate interests)
  • Improving our services and website experience (legitimate interests, where balanced against your rights)
  • Sending marketing communications only where you have given consent or another valid basis applies

2. Who we share data with

We do not sell your personal data. We may share data with:

  • Hosting, email, analytics, and payment providers acting as processors under data-processing agreements
  • Professional advisers (legal, accounting) where necessary
  • Public authorities when required by law

Where data is transferred outside the UK/EEA, we use appropriate safeguards such as Standard Contractual Clauses or adequacy decisions, as required by GDPR Chapter V.

3. How we collect data

Data may be collected directly from you (forms, email, phone, meetings), automatically through cookies and similar technologies (see our Cookie Policy), or from publicly available business sources where relevant to B2B outreach.

Retention periods depend on the purpose: enquiry data is kept as long as needed to handle your request and any follow-up; contract and invoice data is retained as required by commercial and tax law; marketing consent records are kept to demonstrate compliance.

4. Your rights

Under GDPR you may have the right to access, rectify, erase, restrict processing, object (including to direct marketing), and data portability, where applicable. You may withdraw consent at any time without affecting prior lawful processing. You also have the right to lodge a complaint with a supervisory authority in your country of residence or place of work.

To exercise your rights, contact us using the details below. We will respond within the timeframes required by law.

5. Data controller

Data controller: Yarkın Hızır Güloğlu — @pastellco
Address: 6440 Sk. No:25 D:2, Karşıyaka, İzmir, Türkiye
Email: [email protected]
Phone: +90 536 780 4870

For broader information about site use, see our Privacy Policy and Terms of Use.

6. Marketing consent

If you opt in to newsletters or promotional messages, we process your contact details for that purpose on the basis of your consent. You can unsubscribe at any time via the link in our emails or by contacting us. Form submissions that require evaluation of your request are processed on the basis described in section 1, separate from optional marketing consent.

Pastellco
Pastellco
January 1, 2024 6 min read
In this article
  1. Purposes and legal bases
  2. Who we share data with
  3. How we collect data
  4. Your rights
  5. Data controller
  6. Marketing consent
Share

Frequently Asked Questions

What is SEO management?

SEO management is the planned execution of technical, content, and authority work to increase your website's visibility in search engines.

What is GEO?

GEO (Generative Engine Optimization) is optimization so your brand is presented accurately and prominently in AI search systems such as ChatGPT, Gemini, and Perplexity.

What is the difference between GEO and SEO?

SEO focuses on classic search engine rankings; GEO targets your brand being cited as a source in answers generated by AI systems.

What services does Pastellco offer?

Pastellco offers web development, SEO management, GEO management, social media advertising, digital marketing, and digital branding.

What is AI search optimization?

AI search optimization (GEO) is content, entity, and structured-data work so your brand appears as a trusted source in tools such as ChatGPT, Gemini, and Perplexity.

What does Pastellco offer as an SEO agency?

Pastellco provides technical SEO, local SEO, content strategy, and GEO (AI search) services from Izmir and Istanbul, supporting clients in Turkey and international markets.

Pastell team

Free to start

Measure your visibility on Google and AI search

See where you stand with a free SEO or GEO analysis. Get your website from us and receive 1 year of hosting, SEO setup, Search Console, and Analytics configuration at no extra cost.

Follow our blog for SEO and digital marketing insights.