2026 GEO Strategies: AEO & LLM Citations
GEO strategies include platform-specific tactics to position your brand in the AI search ecosystem. AEO (Answer Engine Optimization) focuses on answer engines while GEO covers ChatGPT Search, Gemini, Perplexity, and AI Overviews under one framework.
llms.txt & Technical GEO Signals
An llms.txt file tells AI crawlers which pages are priority trusted sources. JSON-LD Schema, entity consistency, and semantic HTML help LLMs parse your content correctly. We also plan robots and AI crawler policies as part of the strategy.
Content & Entity Cluster Strategy
LLMs prefer authoritative, consistent, interconnected content networks. Expert blog posts, FAQ pages, case studies, and external signals from digital PR accelerate citation gains. Strategies are updated per industry with dedicated prompt sets and competitor AI visibility analysis.
Platform-Specific GEO Playbook
ChatGPT Search, Gemini, and Perplexity weight sources differently. The Pastellco GEO strategies guide offers an actionable roadmap with platform-specific content formats, technical checklists, and measurement KPIs.