What Is GEO (Generative Engine Optimization)?
GEO is optimization that helps your brand appear as a trusted source in AI search experiences such as ChatGPT Search, Google Gemini & AI Mode, Perplexity, and Google AI Overviews. Classic SEO focuses on organic rankings; GEO targets mentions and citations inside LLM responses.
Why Does AI Search Visibility Matter?
By 2026, a significant share of users search for information directly through AI chat and search interfaces. If your brand is not cited in those answers, competitors may be recommended in your place. GEO management combines entity consistency, llms.txt, structured data, authoritative content, and digital PR signals.
Pastellco GEO Management Scope
Your dedicated GEO team delivers monthly AI mention & citation reports, prompt-based visibility audits, and competitor comparisons. On the technical side we implement Schema markup, entity cluster plans, and AI crawler policies. On content, we build expert copy and FAQ structures that LLMs can cite as sources.
How Do GEO and SEO Work Together?
SEO and GEO are complements, not alternatives. SEO drives organic traffic while GEO earns brand citations in AI answers. At Pastellco we coordinate both channels under one strategy so Google rankings and AI visibility are measured together.
