What Does a GEO Specialist Do?
A GEO specialist manages your brand's visibility on AI search platforms. Unlike an SEO specialist, the focus is not Google rankings but brand mentions and citations in ChatGPT Search, Perplexity, Google AI Mode, and AI Overviews responses.
Responsibilities of a GEO Specialist
Your assigned GEO specialist runs monthly prompt audits, tracks brand citations in LLM answers, applies entity optimization, and manages llms.txt and Schema fixes. A fast GEO sprint in the first 30 days delivers technical setup and a priority content list.
GEO Specialist Support in Izmir & Istanbul
Pastellco GEO specialists serve clients from Izmir and Istanbul offices — in person or online. Weekly AI visibility meetings, citation reports, and competitor comparisons keep the process transparent.
Which Metrics Are Reported?
AI mention rate, citation share, prompt coverage score, entity accuracy, and competitor AI visibility comparison — KPIs that differ from traditional SEO.